The summer holidays are upon us – and look to be truly glorious – so with the kids at home, you’ll want to be out there entertaining them and generally having fun.
Of course, you’ll need to fit in work too and part of that will include maintaining an online presence.
How are you going to keep up with everything?
It’s a topic I cover every summer, so see my tips in one of my previous articles, “Top tips for online marketing during the summer holidays”
This year, a few more tips for you!
SET IT AND FORGET IT
1. Scheduling Apps: There are a variety of apps that let you schedule your updates. Simply load them up with the content and the time you’d like to send it out, the program does the rest. Check out Hootsuite and Bufferapp. In each case, if you upgrade to their Pro option, you’ll have more functionality over how many social media accounts you can include and more choice over your scheduling times.
2. Automating Blog Updates: I have mentioned this in my previous post referred to above, but it’s worth mentioning again. When you post a new article on your blog, it’s good to let everyone on your social media sites know too. If you have a WordPress Blog, try the Bufferapp Plugin (it’s easier to install if you search for the plugin from within your WordPress admin dashboard). Alternatively, you can automate blog posts with Hootsuite, here’s how:
- Click on the Hootsuite Dashboard
- Select ‘Settings’, then ‘RSS/Atom’
- Click the RSS/Atom button
- Select ‘Add New Feed’ by clicking on the ‘+’ button
- Insert your Blog/Website RSS Feed URL into the ‘Feed URL’ field
- Select the social media account you want to share your blog posts to, complete the rest of the fields, hit save and you’re done.
It’s well worth the effort doing this. It saves you having to manually send your blog posts to all your social media accounts.
Incidentally, if you don’t know what your RSS Feed is, the quickest way is to find out is to:
- View the source code of your website (Control + U for most of the main browsers, i.e., Chrome, IE, Mozilla Firefox, Netscape).
- Then select ‘Find’ (I use Mozilla Firefox, my ‘Find’ option is under ‘Edit’)
- Type RSS into the ‘Search’ field.
- RSS will be highlighted. Scan your eye to the right and you will see your RSS Feed URL (Feed ” href=http://www.yoursitename.co.uk/feed/” />
- Just select the full URL http://www.yoursitename.co.uk/feed/
It’s not as technical as it looks. I promise!
CROSS POSTING DOs and DON’TS
While all of this does save an incredible amount of time, there is one downside to posting to multiple sites, and that is that different accounts use site-specific jargon. So there’s a certain amount of etiquette to bear in mind when you’re cross posting.
It will obviously look a little odd if you’re announcing to your Twitter Followers to LIKE you. Similarly, ‘Tweet This’ doesn’t make sense on your Facebook wall.
So do make sure that you’re aware of what’s going out and where. You can’t be on complete autopilot, so do control what you’re posting. All it needs is a few tweaks here and there via your Hootsuite/Bufferapp dashboard (just click ‘Edit’ after you’ve scheduled your updates).
And do take the time to engage with your followers every now and then by replying and retweeting on one of the work days that you’ve scheduled in between fun days.
So if you still have a few days before the kids break up for the summer, try these steps and let me know if they work for you.
And have a glorious summer!