A big thanks to The Small Business Blog for publishing my guest blog post, “Why is nailing your niche so darned difficult?”
Your Niche. Your Unique Selling point. Unique Value Proposition. Compelling Value Proposition. Useful Value Proposition.
Whatever you call it – and that’s a whole topic in itself – why is it so darned difficult to find it, define it and then ‘sell it’ to the people you want to buy your stuff.
Okay, so you (kind of) know that being unique makes your business different from everyone else’s.
It tells your customers why they should buy from you instead of your competitors.
And when you have managed to nail it, it makes your message stronger, your marketing efforts easier, and you don’t waste precious time trying to appeal to people who won’t buy from you.
In a nutshell, it gives you an unfair advantage over your competitors.
But the fact is, it takes a shed load of creativity and a ton of research to find it. [READ MORE]