How to turn a service into identifiable products or packages

How to turn a service into products or packages

One of the challenges of providing a service is that there are only so many hours in a day and there is of course, only one of you.
What can happen is that you find yourself overworking for a fee that’s either ‘just okay’ or downright inadequate for the amount of time and effort you’re putting in.

One of the best ways to overcome this, is to create a number of service packages to meet the varying needs of your clients/prospective clients and have those packages readily available for them to buy – in much the same way that shoppers select a product from a supermarket shelf.

In fact, a supermarket shelf is a good analogy to use, since your website can, in a sense, act as one.

Put your products on your website for people to easily access them, ensure you link a Paypal button, and they can simply click, buy, download and go.
Those packages should provide high-value service options, such as:

One-time packages/or products, (eBooks, Tutorials, eCourses) and
Recurring Monthly Packages  (Tutorials/Membership sites, Mentoring, Coaching, etc)

But how do you create your products?

The first step is to know your audience – the more you know about them, the better.

Common themes to think about are:

  • What are their business or personal objectives?
  • What mistakes do they make?  Or what mistakes are they afraid of making?
  • What help do they need?

Comments on your own blog can provide a wealth of information as to what your readers have problems with.  What questions are they asking?  Which posts were the most popular?

Alternatively, popular forums within your own niche is a good place to start.  But be sure to ask your own audience for feedback first, before taking the plunge to create something they might not want or need.

The second step, putting your product together, starts with taking a closer look at your existing services, to see which aspects you can compartmentalize.   See one of my earlier blog posts “The Non-Salesy Guide to Selling a Service”  

I cover how to create service products and packages in full detail on my newly updated course, “Freelance Success: Learn how to Charge Premium Fees”.  We hit the ground running with strategies you can start implementing immediately, so if something’s not working, you tell me about it in the forum.  If you’d like more details, just pop your email address in the form below and I’ll send you a free video.

Author:

I’m Mary Cummings, a ghostwriter, collaborator and all round word doctor. I help business owners write and publish business books; I'm also passionate about helping creative freelancers find work that they love - their work sweet spot with work on their terms, projects they love and clients who are a dream to work for.

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