Are you running your own business and struggling to do everything yourself?
When you’re just starting out, doing as much as you can yourself is both practical and financially sensible. “Look after the pennies and the pounds will look after themselves!” But as your business starts to grow, you may find yourself feeling stretched, exhausted and possibly resentful – particularly if you are juggling parenthood and trying to run a smooth household as well.
To drive your business forward profitably, reserve your energy and talents for the things you truly enjoy about your business. Consider outsourcing the tasks that you don’t have enough time to do or don’t enjoy doing. Granted, you might be running on a tight budget, but it is still a good idea to take a step back and figure out the cost of hiring someone else, versus how long it will take to complete the project struggling alone.
For example, your products might be to die for, but if writing is not your strong point, plonking badly written and ineffective copy on your website won’t help your sales much. Why not outsource the writing to a copywriter!
Or if you would much rather be out and about meeting prospects, but know that back home you have “the dreaded blog” to feed, why not outsource it to someone who loves blogging.
One of the biggest bugbears for small businesses is getting a well-designed website up and running and then promoting it. While there are very good free website creators on the market, if you’re in the business of selling products, you’ll vastly improve visitor experience if you spend money on a well designed ecommerce site. I know only too well how much time and money I have wasted on chopping and changing my website to get it working for my business seamlessly.
And similarly, while you can learn how to do your own Google Adwords campaign to drive more traffic to your website, you could be wasting money if it hasn’t been effectively optimised and your site visitors are simply bouncing away from it.
If you are strapped for cash, don’t be afraid to negotiate costs. Many service providers will happily negotiate if you repeat business and/or refer them to others.
Be creative in the way you obtain help for your business. Have a look around the marketplace at Club Work Your Way. Could you swap services with one of the other businesses there? For example, if you provide a web design service, could you provide a generous discount to a stationary supplier in exchange for a discount off business cards and business stationery?
If you need a Freelancer for a one-off project, why not post your project on our new Freelance Website, completely free of charge.
Running your own business is a wonderful experience that you should be enjoying. If it’s starting to feel like drudgery, then perhaps it’s time to do what YOU do best and outsource the rest!