I was recently inspired by a course instructor who has made USD$203,000 from his courses. It’s taken him just over two years and he does have a small team, but even so, they are impressive earnings.
I liked his post regarding his success. He said “There’s no such thing as a get-rich-quick scheme.” And he also went on to say that success is only possible if you take consistent steps, even if only small steps.
So when you think about your own marketing strategy for your business, or for the services that you provide, what small steps can you take consistently, to ramp up the exposure for what you do, to ultimately make more money?
Here are my own six tips:
You’re probably already sold on the idea that blogging is the best way to engage with your audience, so well done if you are already posting regular content to your own blog.
But if you’re not guest blogging, then you’re limiting your ability to widen your reach, i.e. to an audience outside of your own. Guest blogging should be an essential part of your marketing strategy. In fact, you should aim to guest blog as often as you post content to your own blog. If that sounds overwhelming, try a schedule where you alternate it so that one week you post content to your own blog, and the next week to a carefully, targeted guest blog.
Author or Co-Author a Book
Today, it’s easier than ever to become a published author now that Amazon offers Kindle Direct Publishing. It’s also a great way to get the word out about your business or your expertise. But how do you write a book when you’re busy running a business? If you’re already regularly posting content to your blog, why not take your most popular or favourite content and turn that into a book. With a little ingenuity, you can recycle content – for example turn it into a tutorial – and reach a whole new audience that might not have otherwise stumbled across you.
Similarly, because some people find the task of writing a book such a daunting one, opportunities exist to co-author. So why not look out for such opportunities – most likely among your close network of colleagues and friends – and step up to the challenge.
It might be out of your comfort zone, but speaking either online on webinars or offline at events is a great way to become known as an expert in your field. The more you speak about what you know and love, the better your exposure to a wider audience.
Look out for opportunities for you to be interviewed by others. Not as a selfish self-promotional exercise, but to offer genuinely useful tips for their audience. High profile bloggers are always on the lookout for great content. Few will turn down something of genuine interest to their followers. Similarly, have you thought about approaching your local radio station or even a national one? Many have slots in the day or week for business related topics. That could be your very moment to shine!
Be alert to questions that arise on social media, so that you can be one of the first to answer them. The more ways you present yourself as “the expert” the more you’ll be seen as one.
Join forces with someone who offers complementary products and services to you, so that you can both spread your message to a wider audience. You can benefit from each other’s resources and skills to create something entirely new for your respective audiences.
Few people gain rock star exposure overnight. But you can certainly ramp up your exposure to gain expert status a lot faster than if you did nothing at all.
My one final tip would be to take your time with each addition to your strategy. Give each new venture plenty of time to work before adding something more to your schedule. And in the meantime, enjoy the ride.
So over to you. What do you think about these tips? Are there any others you would add?