If you’ve seen my Tweets, Facebook posts and Google+ updates in the past few days, you’ll have noticed that 9th January was #MicroBizMattersDay, hosted by co-founders Tony Robinson OBE and Tina Boden.
It was the first, of what I’m sure will be many, global days to show just how important we are as micro-business owners, and a fantastic opportunity to give 9 minutes of action to make life better for other micro-business owners.
Why does Micro-Business matter?
The stats (courtesy of Tony Robinson OBE)
- There are nearly 4.8 million Micro, Small and Medium Enterprises in the UK, of which just over 200,000 are small (10-49 employees) and nearly 30,000 are medium-sized (50 – 249 employees). There are only 6,455 Large Enterprises (250+ employees) in the UK.
- There are an incredible 4.55 million micro enterprises (0-9 employees), which is 95% of all businesses in the UK. Just over a million have an employee. Three quarters are sole traders, self-employed, freelancers, consultants/coaches. This number continues to increase each year.
Quite a lot of us then.
So the day was just as much about the power of plenty – a community of communities all pulling together to help one another – as it was of awareness in general.
My Tips #MarketingHour
I was delighted to have been invited to share tips on marketing during #MarketingHour, along with Tony Robinson OBE, and Janice B Gordon (the Problem Solver and award-winning Business Growth Expert).
In summary, our tips were:-
- You absolutely can create work from something that you love, such as a hobby, but you do need a solid foundation, a business model in order to monetise it. Passion won’t pay the bills, but if you can’t do something that you absolutely love, then don’t do it.
- Make good use of networks available to you, to get the help that you need to build and grow your business. You can’t be a Jack of All Trades and frankly, neither should you try to be. It’s tempting to fall into that trap of trying to do everything yourself – especially if you’re on a micro budget – but if it’s not one of your strengths, outsource it to an expert. Incidentally, something that I didn’t mention during the interview but I’ll mention here, is that this also applies to advice. There’s no shortage of information on the Internet,
- It’s good to diversify – if you can – to spread your risk, but do your one thing well. And be sure that everyone knows you for that one thing.
- Know who you’re ‘selling’ to. The clearer you are on this and the more defined your audience in your own mind, the easier your marketing will be. And by ‘easier’, I don’t mean that you can’t put any effort into this, it’s just that you won’t have to guess or stress. It will be smarter and more targeted. You’ll also find that your audience will get you. Think ‘Tribes’ by Seth Godin.
And you can watch the rest of the videos on the @EnterpriseRocks YouTube Channel
#LetsRockHour – 09.00 to 10.00
#FoodandDrinkHour – 10.00 to 11.00
#MarketingHour – 11.00 to 12 noon
#BuildingTradesHour – 12 noon to 13.00
#OnlineServicesHour – 13.00 to 14.00
#RetailHour – 14.00 to 15.00
#DesignandCreativeHour – 15.00 to 16.00
#EntertainmentHour – 16.00 to 17.00