Home parties are the new going out, says Direct Sales Association

home parties

Nearly half a million freelancing Britons are enjoying the popularity of direct selling as more people enjoy to party at home than go out.

That’s according to the Direct Sales Association, which claims home party sales have surged 120 per cent over the last two years, dailymail.co.uk reports.

The organisation says there are now 400,000 direct-sellers of homewares – around 20,000 more than in 2010.

Unlike the days of past however, goods like Tupperware are being replaced for more luxury items such as Jamie Oliver-branded pots, pans and pressure cookers.

DSA director general Paul Southworth puts the trend down to today’s current economic climate: “Whereas people might have gone out for dinner or drinks before the recession, direct-selling parties are a cheaper night in socialising with friends and family,” he tells guardian.co.uk.

While the direct sales industry has seen a 26 per cent increase in the number of men signing up, it appears that women are among some of the most successful sellers.

photo credit: HAMACHI! via photopin cc

Claire Burnett, who shifted £60,000 worth of jewellery for US brand Silpada last year, reveals that people want to get into the lucrative selling industry for a number of reasons.

She said: “People do it because either they love the jewellery, they really need the money, or are a bit lonely and want to meet people. My friends really respect what I do and see me as a success, and that I’m paying school fees for my daughter.”

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