The challenge when you’re just starting out with your new freelance biz (or even if you’re trying to expand it) is how to find new clients.
If you have an advertising budget of thousands of dollars, then of course you don’t have an issue.
However, if like the vast majority of us, you don’t have thousands at your disposal, how and where can you find new clients?
My quick tip: Sponsor a prize at a local event.
Don’t panic, it’s not as grandiose as it sounds. The easiest way to get started, is to look around for local events (they don’t necessarily have to be business related) and see whether potentially, the exposure could do you some good. It takes a little bit of creative thinking, but it’s worth a try and you never know what can come from it.
For example, my local council held a “Silver Surfer’s I.T. event.” I contacted the council and asked whether they would like me to provide a prize giveaway of a free Book Writing Consultation. (As the saying goes, “everyone has a story to tell” and our dear mature ‘silver surfers’ have hundreds of stories to tell). I did get a client out of that prize, as we continued to work on his book together and he went on to recommend me to someone else.
So have a think about what you could offer. But do ensure that it definitely benefits you with real or potential clients, i.e., that it’s not just about the exposure.
Yes, exposure in general is very helpful, but you do want a real return on your investment – with your “investment” in this scenario as the time it will take for you to take a day off work and attend the event. Is it really going to benefit you?
Contact the organiser with your offer, prepare a nicely designed promotional leaflet (I like to use Canva.com) and that’s it!
Be sure to take your laptop or tablet with you on the day, so that people can sign up to your newsletter too!
Sponsoring a prize in this way, is a great way to:
- bag free exposure for your business or service through the event,
- network with potential clients on the day, and
- boost your email list, which of course enables you to speak directly with your target market going forward.
Have you ever thought about sponsoring a prize in this way? If not, please do give it a try. I’d love to hear if you think it’s a good idea!