How to start blogging for business and enjoy it

how to blog for business and enjoy it

 

You know that blogging for business is a vital part of your online marketing strategy, yet you hold back from doing so. Why?

Do you relate to any of these three reasons?

  • it’s too difficult to get started
  • there isn’t enough time in the day
  • ‘writers’ block – you don’t know what to write about

 

Getting started

It’s not as complicated as you think.  If you don’t already have a blog incorporated into your website (such as a self-hosted WordPress), you could opt for one of the popular free blogging platforms out there:

  • WordPress.com
  • Medium
  • Blogger
  • Ghost.org
  • Squarespace
They’re all free and you should be up and running within minutes. They’re also all hosted, which means you won’t have your own domain name (unless they have an upgrade option), but that also means you won’t have to worry about hosting costs either.

 

Time

We all have the same amount of time, yet we manage it entirely differently. If like me, you’re juggling a freelance career with parenting, all you can do is make the most of the free time that you do have and schedule days to ‘catch-up’.

As a ghostwriter, I love writing but my challenge is finding the time to manage my own blog when I have client’s to write for – after all, they pay my bills!  I actually love half-terms and holidays because if we haven’t gone away, it’s the perfect time for me to catch up. I lock myself away and blitz it – write as much as I can then schedule accordingly!  It’s not perfect, but it works for me!

 

Subject Matter

If you find yourself thinking “I don’t know what to blog about”, see my article here “How to find inspiration for your blog posts”.

But otherwise, the biggest tip I can pass on, is a tip that was passed on to me when I first started blogging. Write for your client. What tips can you pass on to help them? What common mistakes do clients make when they work with you (you don’t have to name names)? What challenges do they need to overcome?

You understand what they’re trying to achieve, so then write in such a way that shows you can fill that need.Once you write from their perspective, you really can’t go wrong – you’ll have a wealth of information to share.

 

Is it worth it?

It’s the best way to share what’s happening in your world, with your prospective/current clients.

It’s the only way to show off (at least online) your expertise.

 

 

Featured image: Unsplash

 

 

This article was originally published February 2014 and updated 

Author:

I’m Mary Cummings, a ghostwriter, collaborator and all round word doctor. I help business owners write and publish business books; I'm also passionate about helping creative freelancers find work that they love - their work sweet spot with work on their terms, projects they love and clients who are a dream to work for.

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