You know that blogging for business is a vital part of your online marketing strategy, yet you hold back from doing so. Why?
Do you relate to any of these three reasons?
- it’s too difficult to get started
- there isn’t enough time in the day
- ‘writers’ block – you don’t know what to write about
It’s not as complicated as you think. If you don’t already have a blog incorporated into your website (such as a self-hosted WordPress), you could opt for one of the popular free blogging platforms out there:
We all have the same amount of time, yet we manage it entirely differently. If like me, you’re juggling a freelance career with parenting, all you can do is make the most of the free time that you do have and schedule days to ‘catch-up’.
As a ghostwriter, I love writing but my challenge is finding the time to manage my own blog when I have client’s to write for – after all, they pay my bills! I actually love half-terms and holidays because if we haven’t gone away, it’s the perfect time for me to catch up. I lock myself away and blitz it – write as much as I can then schedule accordingly! It’s not perfect, but it works for me!
If you find yourself thinking “I don’t know what to blog about”, see my article here “How to find inspiration for your blog posts”.
But otherwise, the biggest tip I can pass on, is a tip that was passed on to me when I first started blogging. Write for your client. What tips can you pass on to help them? What common mistakes do clients make when they work with you (you don’t have to name names)? What challenges do they need to overcome?
You understand what they’re trying to achieve, so then write in such a way that shows you can fill that need.Once you write from their perspective, you really can’t go wrong – you’ll have a wealth of information to share.
Is it worth it?
It’s the best way to share what’s happening in your world, with your prospective/current clients.
It’s the only way to show off (at least online) your expertise.
Featured image: Unsplash
This article was originally published February 2014 and updated