Positive media coverage can help you generate new business, develop a distinctive brand and set you apart from your competitors.
What’s more, it’s cheaper and more effective than advertising. But many small business owners simply don’t know where to start.
This practical one-day course with plenty of exercises based on real case studies provides a broad introduction to PR for anyone who wants to understand how Public Relations work, without breaking the bank.
I’ve been on this course, and can highly recommend it. You’ll learn how the media works, what makes a good story and how to create powerful press releases that maximise your chances of being noticed by journalists.
You’ll leave with lots of practical ideas on getting free publicity for your business.
- Topics covered:
- Recognising news stories and “newsworthiness”
- Creating news stories
- Writing press releases
- Distributing press releases
- Compiling a targeted list of journalists
Media relations: Dealing with journalists in your specific target market
- Making the most of media coverage
- Details of the course:
One day course (10am-3,00pm) with practical exercises, small group activities and group discussion.
Date: Thursday 15 January 2015
Max people: 10
Location: 74 Dowdeswell Close, West Putney, SW15 5RL
FREE off street parking.
Lunch and Refreshments included.