Do It Yourself PR (that won’t break the bank)

Positive media coverage can help you generate new business, develop a distinctive brand and set you apart from your competitors.


What’s more, it’s cheaper and more effective than advertising. But many small business owners simply don’t know where to start.

This practical one-day course with plenty of exercises based on real case studies provides a broad introduction to PR for anyone who wants to understand how Public Relations work, without breaking the bank.

I’ve been on this course, and can highly recommend it.  You’ll learn how the media works, what makes a good story and how to create powerful press releases that maximise your chances of being noticed by journalists.

You’ll leave with lots of practical ideas on getting free publicity for your business.

  • Topics covered:
  • Recognising news stories and “newsworthiness”
  • Creating news stories
  • Writing press releases
  • Distributing press releases
  • Compiling a targeted list of journalists
    Media relations: Dealing with journalists in your specific target market
  • Making the most of media coverage
  • Details of the course:

One day course (10am-3,00pm) with practical exercises, small group activities and group discussion.

Date: Thursday 15 January 2015

Time: 10am-3pm

Cost: £80

Max people: 10

Location: 74 Dowdeswell Close, West Putney, SW15 5RL

FREE off street parking.

Lunch and Refreshments included.

Trainer: Monica Costa, founder of London Mums
To register for this event, please contact Monica Costa at

Monica Costa


I’m Mary Cummings, a ghostwriter, collaborator and all round word doctor. I help business owners write and publish business books; I'm also passionate about helping creative freelancers find work that they love - their work sweet spot with work on their terms, projects they love and clients who are a dream to work for.

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