Positive media coverage can help you generate new business, develop a distinctive brand and set you apart from your competitors. What’s more, it’s cheaper and more effective than advertising. But many small business owners simply don’t know where to start.
Our business experts are all business owners with many years experience in their particular field of expertise.
Julie Sherwood is Work Your Way’s business expert for Publicity and PR.
Understanding how PR works is the first step in generating press coverage for your business.Journalists source their news and features from people like you and me. They need people to provide them with new research, statistics, product news and imagery. By understanding that crucial fact can open up so many doors for you.