What to share on social media (when you’ve run out of ideas)

What to share on social media

One of the challenges of social media marketing is knowing what to post.

You know that you shouldn’t be too salesy or self-promotional, so you feel under pressure to come up with a constant stream of new ideas.

So what do you do when you’ve run out of things to say?

Here are some of my personal favourite tips:

1. ReTweet/Share: Remember to ReTweet/Share other people’s updates. It’s the equivalent to listening to what others have to say, and showing them that you value their input.


2. Breaking News: Subscribe to relevant press releases, news aggregators or digest bulletins, and share breaking news relevant to your niche. Alternatively, HootsuitePro and Bufferapp have “Suggested Content” columns, which enable you to easily share content in relevant categories. (For tips on when and even how to share social media updates, check out this blog post on Work Smart).


3. Keep An ‘Ideas Document’: I have a word document with links to interesting websites that I’ve stumbled across within my niche. I also have a clippings box filled to the brim with what I’m sure others would consider useless junk – favourite advertisements, headlines from newspapers, magazine articles – you name it, I probably have it. For me, it’s an absolute goldmine. It’s where I turn to whenever I feel the need for a new angle.


4. Reduce, Reuse and Recycle: It works for your household cartons, it can work for your content too! Take some of your own favourite blog posts, reduce them – in other words, chop them up into bite-sized Tweetables (Facebook/Linkedin Updates) – then re-use them by sharing them as appropriate. This also works for old social media updates. Take your favourite ones – or ones that have had the most re-tweets/shares/comments, etc. and write them from a new angle.
As I said, these are just some tips that I personally have found useful. What tips would you add?

Eager to learn how to supercharge your marketing?

Why not sign up for my free Webinar on Google+ Wednesday 17th September at 12:30pm, where we’ll discuss
“5 Mistakes You’re Making With Your Marketing (And What To Do Instead).

I’ll also provide the solutions you can begin using as soon as you leave the call, to fix those mistakes and build a stronger, more profitable, business moving forward.

I look forward chatting with you.

p.s. If you don’t already have a Google+ profile, create one in seconds, here.  Just scroll down until you see ‘Create An Account’ and follow the prompts.



Image: Ryan McGguire, Gratisography


I’m Mary Cummings, a ghostwriter, collaborator and all round word doctor. I help business owners write and publish business books; I'm also passionate about helping creative freelancers find work that they love - their work sweet spot with work on their terms, projects they love and clients who are a dream to work for.

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